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Find our how we positively impact our client’s businesses. Gain a deeper insight into how Lolly listens to, delivers for and supports our clients through the case studies below.
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Privacy Overview
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Cookie Policy
How we use cookies
A cookie is a small text file which is stored on your computer by your web browser. All websites use cookies in different ways and for most they are an essential element in providing you with a better user experience by remembering your preferences.
It’s Lolly use a number of different cookies to:
- Monitor how you use our website
- To track how you contact us following your visit online
- To remember information about you for auto-complete on our forms
- To remember personal information to update your preferences on our e-newsletter submissions
You have the option to opt out of us using cookies however this may make some features of our website not work. Please refer to your browser privacy settings should you wish to amend cookie access. To find out more about cookies please visit www.aboutcookies.org
How we use Google Analytics
The It’s Lolly website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help us analyse how users use our site. The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for It’s Lolly and providing other services relating to website activity. Google may also transfer this information to third parties when required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google and no personally identifiable information will stored. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website. By using the It’s Lolly website, you consent to the processing of anonymous data about you by Google in the manner and for the purposes set out above.
As a business we use a number of Google services which enable us to understand you better which in turn means we deliver a more appropriate and relevant service to you. We may from time to time use remarketing tools within Google Analytics and implement the Google Display Network to advertise online which means third-party vendors, including Google, may show our adverts across the internet. We, and third-party vendors, including Google use first-party cookies (such as Google Analytics cookies) and third-party cookies (such as DoubleClick cookie) together to report how your ad impression and other uses and interactions relate to visits on our site. We also utilise the Google Analytics Demographic and Interest reporting tool from which we may gather information such as age, gender and interests that are already held by Google to understand who is visiting our site and the best way to serve you relevant content. No personally identifiable information will be collected and all demographic information is anonymous.
These also include social media plug-ins which enable you to share our website content via your social media account(s) or easily share information with others. We have a presence on YouTube, LinkedIn and Twitter, and if you click on any of these icons on our website, you will be taken to our pages or profiles on those platforms. The platforms may then start tracking your behaviour using cookies for their own purposes; for example, to better understand your interests so that they can present relevant content or advertising to you. Data about you may also be transmitted to the social media channel even if you do not click on the plug-in. The social media platforms will provide us with statistical information, which we use to help understand how you and our other users interact with our social medial presence. All these platforms provide you with some control over their use of non-essential tracking technology and you can find details of how to exercise this control by reviewing their privacy and cookie notices. We have contractual arrangements in place with the social media channels we use. Please contact us for more information.
Clicking external websites
Throughout our website we may place links to other websites for which It’s Lolly cannot be held responsible. These websites are likely to use cookies in a similar manner to us however we have no control over what they do with the information you submit.
What you can do
You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to: The Data Protection Officer, It’s Lolly Ltd, Unit 3, Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG or email: dataprotection@itslolly.com
If any of the data that you have provided to It’s Lolly changes, please email dataprotection@itslolly.com and we will update our records.
We may change our privacy policy in the future by updating this page. You should check this page from time to time to ensure that you are happy with any changes we make. This policy is effective from 22nd November 2021.
Below we describe the cookies which are installed upon this website.
You can change your cookie preferences at any time by clicking on the icon at the bottom left of this webpage. You can then adjust the available sliders to “On” or “Off” and then click “Save and close”. You may need to refresh your page for your settings to take effect.
Alternatively, most web browsers allow some control of most cookies through the browser settings. Find out how to manage cookies on popular browsers:
If you use a smart phone, you can usually prevent cross-site tracking and block cookies in the settings section on your device. You may also be able to visit websites without leaving a history by turning private browsing on. You should visit the support section of the website of your device for more information on how to do this.
Strictly necessary cookies
These cookies are always active and are necessary for this website to function. They cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences.
You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
| FUNCTION PROVIDER | COOKIE NAME | DATA STORED | PURPOSE | DURATION |
| itslolly.com | _grecaptcha | Works by creating a unique id (UID) for each visitor and stores variables based on this UID. | To Distinguish between human visitors and bots | Persistent |
| moove_gdpr_popup | Cookie set by the UK cookie consent plugin to record that you accept the fact that the site uses cookies. | |||
| olfsk | Works by creating a unique id (UID) for each visitor and stores variables based on this UID. | Th is cookie is necessary for the login function on the web site. | 2 Years | |
| hblid | Works by creating a unique id (UID) for each visitor and stores variables based on this UID. | Identifies the visitor across devices and visits, in order to optimize the chat-box function | 2 years | |
| wcsid | Works by creating a unique id (UID) for each session and stores variables based on this UID. | A session identifier to keep track of a single chat session | Session | |
| _ok _okbk _okcs _okdetect _oklv | Works by creating a unique id (UID) for each visitor and stores variables based on this UID. | Identifies the visitor across devices and visits, in order to optimize the chat-box function | Session | |
| _okck | Works by creating a unique id (UID) for each visitor and stores variables based on this UID. | Identifies the visitor across devices and visits, in order to optimize the chat-box function | 1 day | |
| _okdetect | Works by creating a unique id (UID) for each visitor and stores variables based on this UID. | Identifies the visitor across devices and visits, in order to optimize the chat-box function | Persistent | |
| google.com | _GRECAPTCHA rc::d-# | Works by creating a unique id (UID) for each visitor and stores variables based on this UID. | To Distinguish between human visitors and bots | Persistent |
| rc::a rc::b rc::c | Works by creating a unique id (UID) for each visitor and stores variables based on this UID. | To Distinguish between human visitors and bots | Session | |
| doubleclick.net | test_cookie | Works by creating a unique id (UID) for each visitor and stores variables based on this UID. | To check if the user's browser supports cookies | 1 Day |
Performance cookies
These cookies allow us to count visits and traffic so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular, and see how visitors move around the site.
All information that is collected by these cookies is aggregated, and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies are set by the Google Analytics service, but hosted by It’s Lolly.
| Host | COOKIE NAME | Purpose | DURATION |
| itslolly.com | _dc_gtm_UA-# | Used by Google Tag Manager to control the loading of a Google Analytics script tag. | 1 day |
| itslolly.com | _ga | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 Years |
| itslolly.com | _ga_# | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 Years |
| itslolly.com | _gid | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day |
| itslolly.com | collect | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. | Session |
These cookies are set by the Hotjar service, but hosted by It’s Lolly.
| Host | COOKIE NAME | Purpose | DURATION |
| itslolly.com | _hjAbsoluteSessionInProgress | The cookie is set so Hotjar can track the beginning of the user's journey for a total session count. It does not contain any identifiable information. | 1 day |
| itslolly.com | _hjFirstSeen | This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website. | 1 day |
| itslolly.com | _hjid | This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | Persistent |
| itslolly.com | _hjIncludedInPageviewSample | his session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. | 1 day |
| itslolly.com | _hjTLDTest | When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. | Session |
Targeting cookies
| Host | COOKIE NAME | PURPOSE | DURATION |
| itslolly.com | _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency | 3 months |
| itslolly.com | _uetsid | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisements | Persistent |
| itslolly.com | _uetsid_exp | Contains the expiry-date for the cookie with the corresponding name | Persistent |
| itslolly.com | _uetvid | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisements | Persistent |
| itslolly.com | _uetvid_exp | Contains the expiry-date for the cookie with the corresponding name | Persistent |
| google.com | ads/ga-audiences | Used by Google AdWords to re-engage visitors that are likely to convert based on the visitor's online behaviour across websites. | Session |
| google.com | pagead/1p-user-list/# | Used for measurement of advertisement efforts and facilitates payment of referral-fees between websites | Session |
| bing.com | MUID | Enables user tracking across Microsoft domains | 1 year |
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you require further information please contact us by emailing dataprotection@itslolly.com
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
