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Lolly has become the first UK hospitality technology company to achieve the new ISO42001 accreditation. This international standard recognises organisations that manage AI responsibly and transparently. The accreditation reinforces Lolly’s commitment to ethical governance, practical value, and sustainable AI through its LollySense methodology, building on its existing ISO credentials and its broader focus on responsible innovation across hospitality.

Lolly has reaffirmed our commitment to developing future talent through meaningful apprenticeships. Since 2018, apprentices have been fully embedded across teams, working on real projects that influence how the business grows. The programme prioritises practical experience, trust and genuine integration, with apprentices contributing from day one.