2018: GDPR will Paralyse Technological Advancement

18th December, 2017

2018: GDPR WILL PARALYSE TECHNOLOGICAL ADVANCEMENT

-Lolly gives its technology predictions in the hospitality sector for the year ahead-

Considering his predictions for the year ahead, Peter Moore CEO of Lolly, the PoS software house which serves small businesses across the UK in the hospitality industry, believes 2018 will be dominated by GDPR."I envisage that the work around GDPR will paralyse technological development in our sector for the first half of the year. Hospitality providers - large and small - will be placing all their efforts into ensuring they are prepared for when the legislation comes into force in May 2018. For many this will mean updating legacy technology, with a move towards Cloud-based servers - to ensure robustness and that they are ready to meet the demands that will be placed on them. As a result other developments and updates will simply be put on hold."Moore also believes that software integration will continue to prevail as it did in 2017."2017 was the year of systems integration - where technology companies focused on creating seamless offerings at the Point of Sale. This ranges from operational applications including reporting, CRM, loyalty and finance - encompassing payments and accounting."It’s about managing multiple applications on one platform - in order to help hospitality providers offer the best service in a competitive marketplace."Looking even further ahead, Moore believes the next 10 years within the hospitality sector will be focused around customer data - to create personalisation, and this will require the industry to make real changes. He comments:"The sector is seeing stiff competition, reinforcing the need for hospitality providers to really up their game. They need to cater and care for their customers’ preferences effectively. They need to stay one step ahead, and technology can help to underpin this - from AI and machine learning to predictive analytics. And at all times, the hospitality provider has to keep every type of customer in mind - from Millennials through to Generation X."-Ends- Notes to editorsAbout LollyLolly is a Point of Sale (PoS) specialist serving small businesses across the UK in the hospitality industry; from coffee shops, pubs and night clubs, to mobile catering, pop ups and corporate caterers.The company offers a complete point of sale package where customers can use its EPoS software on tills and PoS tablets. Lolly then networks these to card payment machines, to speed up service and provides a cloud-based back office, supplying real-time business analytics. The tills and software are designed to help businesses with their bottom line.In February 2017, Lolly launched LollyPoS - the first Windows-based downloadable EPoS with integrated payment processing. The solution is designed to provide a simple, efficient and dependable point of sale solution anytime, anywhere.Lolly provides enterprise level EPoS to hospitality and retail SMEs at an affordable price. Today, it is the only UK business of its kind that can truly scale from a downloadable product to a fully connected real-time network of tills, powered by an enterprise-level inventory reporting management system.Find Lolly online: Website| itslolly.comFacebook| www.facebook.com/LollyLtdTwitter| https://twitter.com/Its_Lolly_LtdFor further information please contact:Katrina Suppiah, Publicité+ 44 (0)20 8543 6582; k.suppiah@publicite.co.uk