Empowering Future Marketers: Student Work Experience At Lolly

Chloe Crewe’s Four-Day Journey Of Learning

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‍We recognise the importance of supporting those within our local community, such as students who wish to gain a head start in their chosen career. At Lolly, we share our expertise through work placements and entry-level programmes to help the next generation learn new skills and pursue their dream professions.

From Tuesday 11^th - Friday 14^th March 2025, Chloe Crewe worked alongside the marketing department to fulfil her secondary school work experience module. During her four-day placement, she gained valuable industry-level knowledge from each member of the team, who helped her discover more about the core roles and responsibilities within the profession, as well as the various specialist areas and potential development that a career in marketing offers.


‍Day One - 11/03/2025
‍My first day began with a tour of the company, where I met staff from various departments and familiarised myself with Lolly’s range of specialist hospitality technology. I later attended the marketing team’s Quarterly Brainstorm Meeting, where we discussed current tasks, upcoming projects, recent successes, and new strategies to implement that would increase the efficiency of imminent marketing campaigns. Following the meeting, I researched the website’s Latest News articles and Case Studies pieces to understand Lolly’s influence in the hospitality industry.


‍Day Two - 12/03/2025
On my second day I was introduced to Harriet, the Product Manager, who gave me an overview of the company’s range of tech, along with the development roadmap of products in the pipeline. She explained the importance of collaboration between the product team and marketing team when working on tailored campaigns. For the rest of the day, I added relevant keywords to optimise existing articles and case studies, with a view to improve Google rankings and boost web traffic.


‍Day Three - 13/03/2025
‍Implementing any outstanding keywords and phrases into relevant blog posts was my focus of the day. Once these were completed, I then proceeded to add internal and external links to anchor text snippets within suitable blog posts, helping to promote higher click-through rates. Finally, I met Fraser, the Sales Support Executive, who explained his role and its overlap with marketing when working on bespoke materials for client tenders and promotional content.


‍Day Four - 14/03/2025
‍On my final day of work experience, I received a tour of Lolly’s entire product range, delving into hospitality EPoS, Payments, Mobile App, Self-Serve, Robots, Digital Signage, and Kitchen Management Systems. My final task of the week consisted of using generative AI to recap Lolly’s long list of products and summarise my experiences with the company.


I thank Lolly for this incredible opportunity in providing me with valuable new skillsets throughout the past four days, enhancing my understanding of how various types of content can be further developed using specialist tools to deliver effective marketing strategies.