New ‘Freemium’ Guest Feedback Tool Designed To Elevate Customer Satisfaction
Lolly, the UK-based hospitality technology specialist, has announced a new partnership with customer insight experts 125 Data & Insights, offering its clients exclusive early access to 125’s industry-leading guest feedback and reporting platform.
For the first time, Lolly customers can activate a six-month freemium trial of the 125 solution, enabling them to effortlessly deploy branded surveys, gather real-time customer feedback, and turn insights into measurable improvements. This marks the first exclusive rollout of its kind for 125, previously known as Feed It Back, and further strengthens Lolly’s mission to equip hospitality operators with smart, scalable tools that drive performance.
The solution includes ready-made, high-performing surveys, NPS tracking, topic analysis, and the popular 125 Daily summary of performance, empowering operators to identify trends, respond to customer sentiment, and benchmark their results. With survey completion rates averaging 80%, clients can generate powerful data to guide operations, improve satisfaction, and boost repeat visits.
Harriet Gribble, Product Manager at Lolly, commented, “This is a win-win for our clients. The 125 platform adds immediate value by turning customer feedback into action, and the six-month freemium offer means there’s zero barrier to trying it out. It’s another example of how we’re making smart technology simple, accessible, and impactful.”
The partnership offers dual value to both new and existing customers. New users will be invited to activate the feature during the onboarding journey, while current Lolly clients will be able to access it via a simple sign-up and ready-to-use survey templates.
Luci Cunningham, Sales Director at 125, added, “We’re absolutely thrilled about our new partnership with Lolly. Their dedication to supporting Food & Beverage operations aligns perfectly with our mission to empower businesses through actionable feedback. By combining Lolly’s operational excellence with our data and insights capabilities, we’re confident this collaboration will lead to happier customers and increased repeat visits.”
The exclusive trial goes live in July, with the opportunity to continue using the service after the six months for a low-cost monthly fee. For Lolly clients, this collaboration delivers new opportunities to strengthen guest experiences and make informed business decisions without the complexity.
Already a Lolly customer and want to know more about this exciting new feature? Contact your account manager for full details.
Or get in touch with our dedicated team to learn how your business can start utilising Lolly's guest feedback feature to boost your customers' experiences.
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