Lolly Appoints Mark Norris As Finance Director

Lolly Appoints Mark Norris As Finance Director
Experienced FD will help to drive further rapid growth


Lolly, the hospitality software house, has appointed Mark Norris as Finance Director. With the company currently experiencing a significant phase of growth, Mark has been brought in to enhance the financial and operational frameworks to support sustainable growth. Bringing invaluable expertise in establishing robust business infrastructures and leading financial strategy.

With a career spanning over 20 years, Mark joins Lolly with a background in establishing and expanding businesses scaling American software companies across Europe. Including Blackbaud Inc and Antenna Int. More recently growing IronmongeryDirect (part of Manutan Int) from £30-£50M and from 50 to 200+ staff.

Mark’s strategic aims are to support CEO Peter Moore, ensuring that Lolly’s rapid expansion is both manageable and future-proof, with a priority on building resilient “pillars” of support - strengthening customer and supplier partnerships and cultivating a scalable team culture. His goal is to build a supportive, forward-looking culture that can adapt and grow, helping Lolly to maximise its industry impact while maintaining robust internal foundations.

Mark Norris comments: “Joining Lolly is an exciting opportunity. I’ve spent decades building business infrastructures and navigating the challenges of high growth, and I’m passionate about helping Lolly achieve its full potential. Lolly’s technological foundation, innovative growth, and clear vision create a unique environment to build a lasting, scalable infrastructure."

“Effective change management is crucial,” adds Mark. “By anticipating future challenges and laying down foundational steps now, we can ensure smooth scaling, empower our teams, and leverage new technologies such as AI to benefit our customers.”

Peter Moore, CEO at Lolly, adds: “We’re thrilled to welcome Mark to the Lolly team. His expertise in scaling businesses and building strong, resilient foundations will be instrumental as we continue our expansion. With Mark on board, we are well-positioned to support our vision for the future.”