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We are very excited to announce that we have simplified the entire approach for managing customers and improving loyalty with the launch of our new cloud-based customer accounts functionality.
The Customer Accounts module helps hospitality specialists add customers and sync their details directly in the cloud. This represents a major move away from the traditional practice of keeping information on local PCs with dated architecture—systems that often require internal back-up routines and onerous data protection security measures.
New customers can be added to the module directly from the till or from the back office using a range of data capture methods, such as postcode or email address. To ensure security and speed, a photograph can be stored against the account for identity purposes. Additionally, card swipes or other identity forms can be assigned to customers with monetary credit, making service during busy periods even faster.
Through integrated back-office reporting, the module provides deep insights into customer behavior - reporting on what customers are buying, where, how much, and when.
Balances can be managed with designated credit limits, and the system provides full account statements. For a truly modern experience, cards can be topped up with pre-loaded values, enabling the customer to go completely cashless.
"Our new customer accounts module is simple and intuitive. It has been designed to provide enterprise-level customer management and loyalty at an affordable price, helping smaller hospitality providers to truly build their customer base," says Peter Moore, CEO of Lolly.
"Gone are the days of legacy systems which have the potential for customer data loss. We want to support our clients with the upcoming changes to General Data Protection Regulations (GDPR), and we are fully provisioning for this with the launch of Customer Accounts."
For further information on how the Customer Accounts module can transform your business, please contact us:

Lolly has become the first UK hospitality technology company to achieve the new ISO42001 accreditation. This international standard recognises organisations that manage AI responsibly and transparently. The accreditation reinforces Lolly’s commitment to ethical governance, practical value, and sustainable AI through its LollySense methodology, building on its existing ISO credentials and its broader focus on responsible innovation across hospitality.
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Lolly has reaffirmed our commitment to developing future talent through meaningful apprenticeships. Since 2018, apprentices have been fully embedded across teams, working on real projects that influence how the business grows. The programme prioritises practical experience, trust and genuine integration, with apprentices contributing from day one.
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