Growth Campaign Manager

This role is ideal for someone with a broad marketing background and strong experience across digital marketing, CRM systems, funnel management and analytics, who is ready to lead demand generation efforts that directly impact revenue. It’s also perfect for someone who may not have held a formal campaign management title before but has demonstrable experience across key marketing functions, particularly copywriting, social media, reporting and performance optimisation. Generation efforts that directly impact revenue. It’s also perfect for someone who may not have held a formal campaign‑management title before but has demonstrable experience across key marketing functions.

Responsibilities

· Project manage and own integrated marketing and demand generation campaigns end-to-end, from concept, planning and asset development through to execution, optimisation and performance analysis.

· Develop campaign strategies, messaging, targeting and multi‑channel plans (digital, paid, ABM, email, events) aligned with business and revenue goals.

· Set clear campaign objectives, KPIs, timelines and budgets, ensuring efficient use of resources and on brand delivery.

· Manage and optimise funnel performance from lead capture through MQL, SQL and opportunity stages, working closely with sales to ensure lead quality and effective follow-up.

· Use CRM and analytics tools to monitor results, report insights, forecast performance and identify opportunities to scale and improve ROI.

· Introduce new tools, processes and approaches to enhance campaign effectiveness, operational efficiency and overall marketing performance.

· Collaborate with internal stakeholders and cross‑functional teams to ensure alignment, clarity and seamless execution.

· Contribute to ideation and creative development, bringing fresh thinking and new approaches to campaigns.

· Support the wider marketing mix where needed, including content creation, social media, email automation, digital optimisation and events.

‍About You:

We’re looking for someone who is:

· Highly organised, proactive and solutions focused, with the ability to manage multiple campaigns and growth initiatives simultaneously focused with the ability to manage multiple campaigns and growth initiatives simultaneously.

· Commercially aware, with a strong understanding of the full marketing and sales funnel and how demand translates into pipeline.

· A strong problem solver who can navigate challenges, think on their feet and make data driven decisions using analytics and attribution models.

· Creative, with a flair for ideation, campaign development and a willingness to experiment with new approaches.

· Comfortable working in fast paced, collaborative environments and confident engaging cross-functional teams.

· Someone who brings fresh ideas, challenges convention and introduces new ways of doing things.

· A natural, confident communicator who works well across teams and disciplines

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Key Skills & Requirements:

Essential:

· Solid marketing experience across multiple channels, particularly copywriting, social media, reporting and digital delivery.

· Proven experience owning and executing lead generation and demand generation campaigns across digital, ABM, paid and email.

· Strong project management and organisational skills, with experience working within a multiskilled marketing team.

· Strong CRM experience (OpenCRM or similar) and comfortable using CMS, social scheduling and analytics platforms.

· Deep understanding of funnel performance (MQLs, SQLs, attribution) and the ability to use analytics and reporting tools to optimise performance and ROI.

· Excellent written and verbal communication skills.

Desirable:

· Experience contributing to or managing full integrated campaigns end-to-end.

· Familiarity with campaign reporting, performance analysis and marketing process improvement.

· Experience in B2B, SaaS or technology led environments.

· Previous involvement in scaling demand generation functions.

· Experience managing paid media campaigns.

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