Lolly Unveils Personalised Allergen & Smart Filtering Feature To Enhance Safety, Health and Sustainability

Industry-first tool combines allergen management with calorie and carbon footprint filtering

Lolly, the hospitality software house, is set to launch its new Personalised Allergen Profile & Smart Filtering feature, designed to give customers greater confidence and control when ordering food and drink, while helping operators meet compliance and improve the customer journey.

The feature builds on Lolly’s existing allergen management tools but goes much further. Customers can now set their allergens and dietary preferences once, or update them anytime, and let the system do the rest. Menus are then automatically tailored to highlight safe choices and preferences, with clear alerts if an unsuitable product is added to the basket.

Integrated across the full Lolly ecosystem, from apps and web ordering to PoS, self-serve kiosks, kitchen screens, barista devices and HQ tools, the enhanced filtering carries preferences through every stage of service. With built-in cashier reminders and prep team prompts, it supports smoother operations while giving customers added confidence.

Beyond allergens, the feature introduces new filtering capabilities unique to the hospitality sector:

• Calorie awareness – customers can set calorie thresholds to guide their choices.

• Environmental impact – items can be highlighted by CO₂e footprint, supporting sustainability-conscious diners.

• Custom tags – such as “spicy” or “cuisine type,” enabling faster and more relevant menu navigation.

Peter Moore, CEO at Lolly, said: “Allergen safety will always be a priority, but we saw a much wider opportunity to empower customers with the information they care about, from nutrition to sustainability. Personalised Allergen Profiles & Smart Filtering is our way of combining these elements into a single, easy-to-use feature that works across the full Lolly platform.”

As the latest addition to Lolly’s portfolio of digital solutions, Personalised Allergen Profile & Smart Filtering delivers safer choices and seamless service while supporting compliance with Natasha’s Law. By bringing together allergen safety, calorie and carbon transparency, and audit reporting in one tool, the launch marks another step in Lolly’s drive to set new standards for innovation in hospitality technology.