Lolly and New Horizon System at the Doctor Who Experience

This article explores how AI can enhance the guest experience by removing friction rather than replacing people. It highlights changing guest expectations, the need for clean actionable data, the balance between helpful and intrusive personalisation and the importance of responsible AI. The message is clear: AI should empower hospitality teams, streamline operations and create space for genuine human connection.

Lee Anne, Head of Projects at Lolly, is running the 2026 London Marathon after thirteen years of trying to secure a place. She is fundraising for Kids Inspire, a charity providing essential mental health support for children and young people.

This article explains why digital signage delivers real value only when connected to EPoS and kitchen systems. Integrated data flow removes pricing errors, supports kitchen capacity, improves compliance and provides clearer performance insight. Lolly offers a single connected platform that keeps every site aligned and efficient.