Four new ways to maximise revenue with the latest Lolly app update

Customer behaviour is changing rapidly, and your business needs tools that help you stay ahead. Our latest app update introduces four new features designed to increase average spend, strengthen loyalty, and create more meaningful interactions at every step of the customer journey. Each enhancement gives you greater control over how your brand communicates, promotes and rewards across all locations.

Sustainability pop-ups at the start of sale

Customers now see a sustainability message the moment they choose Eat In or Takeaway. This new start-of-sale experience allows you to guide the customer mindset from the very first tap. You can highlight environmental impact, celebrate positive choices or reinforce specific campaigns, and messages can be tailored to each selection.

Marketing banners can also be triggered from these selections. They work well for celebration moments, seasonal messages or reminders encouraging customers to reconsider a choice. Customers remain free to go back and change their selection once they have seen the message, allowing the experience to feel educational rather than restrictive.

This feature creates an opportunity to influence behaviour in a more positive and engaging way while keeping sustainability at the centre of your brand ethos.

Promotional pop ups and menu banners

Promotions work best when they are visible, easy to understand and simple to redeem. The new promotion pop ups and menu banners have been designed with this in mind. Offers can now appear as on screen pop ups or as banners at the top of the menu, making mix and match deals much clearer.

Each promotion includes images so customers immediately know what is included. They can tap straight into the offer, see all eligible products and add them to their basket without any searching or scrolling. You can even decide which locations see each promotion to help target site specific goals or manage stock levels.

New icons now appear at the top of the menu for both grouped offers and individual promotions. This small change reduces friction and helps customers identify value instantly, improving the chances of conversion.

Custom voucher branding from HQ

Vouchers are a powerful loyalty tool, but they work even better when they feel on brand. The new custom branding options give you control over key design elements without needing design software or external support.

You can now set the background colour of the voucher page, choose the text colour for voucher details and adjust the scale of your uploaded image. Existing options for images and descriptions remain in place, giving you a simple set of controls that make vouchers more attractive and more consistent.

Everything is managed through the HQ platform. You can create templates, update existing ones or remove older versions as your campaigns evolve. Customers benefit from a more polished visual experience while you benefit from clearer recognition and stronger loyalty.

GEO visits for rewards

The new GEO visits feature has been created to support businesses with multiple locations, campuses or partner sites. It allows you to set a series of locations that a customer must visit in order to unlock a reward. Once all locations have been checked in, the app will automatically issue a voucher.

This creates an engaging reason for customers to explore more of your estate. It works well for campus wide challenges, seasonal trails or local business collaboration. The flexibility of the feature means you can choose any combination of locations and any reward that suits your strategy.

By encouraging movement across sites, you increase footfall, improve visibility and create a sense of progress that customers enjoy.

Grow your business

Each of these four new capabilities has been designed to strengthen your connection with customers. Whether you want to influence sustainable choices, highlight promotions, elevate your brand or encourage exploration, this update opens new opportunities to drive revenue and engagement.