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Digital commerce specialist enhances offering by adding loyalty to its stable, supporting the entire purchasing process for busy hospitality providers

– LollyLoyalty supports repeat service, increased footfall and revenue

Lolly, the digital commerce specialist, has launched its own loyalty app. With the launch of LollyLoyalty today’s busy hospitality provider can now complete the entire purchasing process using Lolly’s in-house software support services, ranging from Pre-order, to collection, self-serve, payments, and now, loyalty. 

The LollyLoyalty app is easy to use, and available on both Android and IOS. The app software also easily integrates with existing Lolly PoS and self-serve applications. It enables customers to collect points, stamps and offers all at the touch of a button. Rewards can then be redeemed at traditional point of sale or using self-serve tablets and kiosks – via the app. Points and stamps accrue in an engaging way, keeping everything branded to the business. Customers can also opt-in for app notifications, mailing lists and more, allowing business to keep the dialogue open.

Peter Moore, CEO of Lolly, comments: “Available at affordable pricing, the app opens up opportunities for hospitality providers of all sizes, allowing them to build interactive relationships with customers and deliver the customised and rewarding service that is becoming an expectation.

“Repeat custom and driving the bottom line are key within our highly competitive sector. Having the ability to encourage customers to return via a loyalty proposition is now vital.”

LollyLoyalty provides best-of-breed software, but – as with all Lolly innovations – has been designed to support hospitality providers, via enterprise-level support at an affordable price. 

Peter Moore adds: “Digital commerce is evolving, and everyone wants to be part of the revolution. Having a loyalty programme is an expected part of the purchasing process and keeping up-to-date with emerging customer loyalty trends will be all-important as we move forward, using the data to inform future developments.

“Our ambition has always been to arm hospitality providers to offer order, collect, payment and loyalty in a single payment moment. Today, we are proud to be able to offer this entirely via Lolly’s custom-built software to support increased sales volumes.”

At Restaurant & Bar Tech Live 2018, the company was proud to launch LollyServe, enabling hospitality providers of all sizes to benefit from the speed and convenience of self-serve technology. The first-to-market technology has been well-received by the industry and is set to be further enhanced by Lolly’s latest app launch.

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