From Classroom To Campaigns: A Teen’s First Step Into Marketing

Chloe McDean’s Week Of Work Experience

Here at Lolly, we give students who are brand-new to the working world a head start in their field of interest, by providing work experience placements and entry-level roles to those that wish to develop their skillsets and learn how to reach their future career goals.

Chloe McDean, an aspiring marketer who is currently studying media in her GCSEs, joined Lolly’s experienced marketing department for five days to complete her school work experience module. During her time at Lolly, she learned valuable tips in how to navigate industry-standard marketing tools and discovered more about what a role in marketing entails.
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Day One - Monday 23rd June 2025

My first day began with a welcome tour and introductions to the team. I then attended the Marketing Weekly Planning meeting where the main objectives were outlined. Afterwards, I had a detailed look at Lolly’s website, social media channels, and news articles, and even familiarised myself with the company’s core product range. Then I explored Lolly’s brand guidelines and was shown how all marketing materials must align with this criterion.
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Day Two - Tuesday 24th June 2025

I started my second day looking at the content tags of articles, putting together a detailed overview of which tags had been assigned to each release, while making an account of which posts were most/least popular. I then sat in on the Social Media Strategy Update meeting, followed by a Lolly x Business Vitamins meeting. Later in the day I met Mark, Lolly’s Marketing Strategist, who gave me a rundown on what marketing is, explaining the elements of an effective campaign. At the end of the day, I was introduced into Canva, where I produced a mock social media post to help familiarises myself with the software.
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Day Three - Wednesday 25th June 2025

On my third day, I made a mood board in Canva, outlining my favourite brands and why I was drawn to them. Once completed, I then investigated the marketing strategies of each brand and how they resonate with their target market. I then went through how to use AI when generating images and videos, followed by an introductory webinar on Microsoft CoPilot.
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Day Four - Thursday 26th June 2025

I started the day by catching up with Jane on how the week was going. Here, I was able to ask a few questions on best practices in marketing. I then carried out competitor research, with a focus on social channels and web content. Afterwards, I continued working on my blog and social post.
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Day Five - Friday 27th June 2025

On my last day, I conducted research into AI in marketing and looked through relevant industry magazines. Using the research I had gained from the magazines, I then made an advert for Lolly using Canva and AI.

I found my week of work experience to be very informative, having realised my passion for marketing and learning how I can pursue a career in this field.