Digital Signage For Catering: A Comprehensive Guide

Discover How Digital Signage Solutions Could Benefit Your Business

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Introduction to Digital Signage in Catering

‘Digital Signage’ in hospitality and catering refers to the use of digital display screens, designed to showcase product information and boost awareness of limited offers and promotional deals.

With the rapid progression of technology in hospitality, traditional signage displays, such as hand-written menu boards, have naturally evolved into entirely digital solutions. This jump in digital signage innovation has provided complete creative freedom for vendors that are looking to utilise their company’s unique branding, such as logos, slogans, tag lines, font styles, etc., putting business owners in full control when executing their cohesive advertisements and bespoke campaigns.

The uptake of digital signage in UK foodservice businesses has grown exponentially in recent years, where signage solutions have become a marketing resource for companies that are seizing the opportunity to attract attention, leverage up-sells, and influence purchasing decisions.

From small companies to highly-established conglomerates, thousands of retailers all across the hospitality industry are maximising digital signage solutions to deliver unmatched advertising results, and when executed well, can be more impactful and memorable than TV and online ads. As well as being an effective medium of customer-facing advertising, digital signage solutions can be employed at a low cost with endless functionality and flexibility, providing a high return on investment for businesses looking to take their digital advertising to the next level.

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Strategic Implementation of Digital Signage

Business Objectives and Planning
For businesses that are looking to increase footfall, integrating digital signage solutions within front-of-house communications is an effective strategy in generating higher customer attention and engagement. Due to its versatility, digital signage can be deployed in any hospitality environment, and is particularly popular within foodservice catering settings, such as education, food-to-go outlets, restaurants, coffee shops, bars and clubs, and a variety of other sectors that deliver services to a wide audience.

There is a multitude of digital signage solutions that Lolly offers for companies who are either well-versed or brand-new to digital advertising that are looking to incorporate signage into their customer-facing setup. Being one of Lolly’s key service offerings, their specialist digital signage range covers an array of devices and formats, including the Lolly Vision, Lolly Vision-M, Lolly Vision-X, and more, all of which have been tried and tested in-house and recommended by our clients for their reliability, durability, and versatility in any workspace.


Display Technologies and Selection
Before investing in a digital signage solution, it is crucial to research which device(s) might work best with an existing environment. With Lolly’s dynamic range of signage hardware, spanning from static and portable devices, there are clear distinctions between each of the following systems:

Lolly Vision
The Lolly Vision is revolutionising the way in which businesses are able to create fully customised menus and enticing promotions. The Lolly Vision comprises of a Raspberry Pi, a microcomputer supplied by Yodeck that comes fully equipped with its dedicated power block and HDMI cable, which connects the device to the accompanying screen in order to display its pre-configured content. This is content that has been scheduled to play at a specific time for a set duration, which operates on an easy-to-use plug-and-play basis, where plugging the device into the screen will instantly project the curated visuals.

Lolly Vision-M
The Lolly Vision-M is a heavy-duty, double-sided A-board with a wide digital display, suitable for indoor environments, as well as outdoor settings, such as Events & Festivals, Pop-Ups & Hospitality, and Sports Venue environments. With high vibrancy, its eye-catching appearance effectively communicates promotions and deals from afar. This technology is a single device with a built-in Yodeck solution that displays the pre-configured content without the need for additional peripherals.

Lolly Vision-X
The Lolly Vision-X is a sleek, 10-inch digital tablet, ideal for displaying on counter tops and indoor service points. With high resolution and touchscreen capabilities, its elegant appearance complements any front-of-house aesthetic in helping to promote select items and seasonal deals on a more compact, understated screen. Like the Lolly Vision-M, this technology is a standalone device which operates on a built-in solution, displaying pre-configured content without the need for additional peripherals.

Each of these revolutionary products within Lolly’s digital signage range are purpose-built to boost overall interaction and provide a more memorable experience for customers.


Content Strategies for Digital Displays
There are a plethora of ways businesses can curate content for digital signage advertising. With versatile visuals, dynamic menu displays, and advanced scheduling functionality, every feature is available at the client’s disposal to achieve high-quality, captivating advertisements that are guaranteed to suit the style of any catering aesthetic.

Lolly’s digital signage solution is designed with simplicity at the heart of its offering, allowing vendors to be in the driver’s seat when uploading and editing their own content. This solution enables users to seamlessly switch between promotions, as well as alternate between image-based and video-based content.

Lolly’s signage devices also help businesses reach their sustainability goals, by replacing wasteful paper menus with easy to update digital menus. These digital signage products are also compatible with energy-saving capabilities, giving establishments the option to automatically power their signage devices on and off at select times in accordance with business opening and closing hours.

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Software and Cloud-Based CMS

Yodeck’s Digital Signage Dashboard is the highly intuitive, cloud-based Content Management System (CMS) behind Lolly’s digital signage solution. This powerful programme delivers an easy set up process, with a simple client-facing user interface that provides effortless navigation for professionals looking to create bespoke content from scratch in a matter of minutes. The CMS includes, but is not limited to the following capabilities:

• Cloud CMS for multi-location catering operations

• Remote content updating capabilities for catering menus

• User permission levels for staff management

• Reporting and analytics features for menu performance

• Integration with inventory and POS systems

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Conclusion

In summary, digital signage offers countless advantages for businesses looking to upgrade their front-of-house marketing strategies, as well as streamline customer ordering.

Lolly’s digital signage solutions provide expert setup assistance to ensure our clients’ content is displayed effectively. Their service offerings also deliver unmatched integration support, with full training on the Yodeck platform for efficient content upload and scheduling.

Introduce next-level advertising across your business with Lolly’s Digital Signage Solution.