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Press Releases

Moving from Ambition to Impact in Hospitality Technology

Eloise Churchman
Moving from Ambition to Impact in Hospitality Technology

Peter Moore at Lolly reflects on the hospitality technology landscape of 2025 and looks ahead to the realities shaping 2026

As hospitality moves through another period of rapid technological change, the conversation has fundamentally shifted. The last few years were dominated by shiny vendor promises, aggressive roadmaps, and feature hype. In 2026, operators want proof.

The defining question is no longer "what can this technology do?" It is "what measurable operational problem does it solve on a busy Friday night?"

For operators navigating ongoing margin pressures, the goal isn't buying more tech for the sake of it. It’s deploying the right tools with purpose - joining systems, staff, and data together to speed up service, protect margins, and make life easier on the floor.

Here are the seven technology trends shaping real-world hospitality decisions in 2026.

1. AI moves from hype to measurable outcomes

Artificial intelligence has dominated vendor marketing for two years. Almost every software provider has slapped an "AI" badge on their product, promising revolutionised operations.

Operators have lost patience with the buzzwords. In 2026, nobody buys software simply because it claims to use AI. They buy it if it solves a clear pain point:

• Accurate demand forecasting that stops £500 of prep ending up in the bin.

• Dynamic inventory controls that catch stock variances before they hit profit margins.

• Intelligent menu engineering that highlights top-margin items automatically.

If an AI tool doesn't actively reduce admin, cut waste, or speed up service, it's just expensive noise. And its value increases further when the insight it produces can flow into the systems operators already use, rather than sitting in another standalone dashboard.

2. Data governance becomes a core procurement rule

As automation and intelligent software embed deeper into daily operations, how systems handle data is just as vital as what they do. Hospitality businesses sit on mountains of sensitive customer and payment data.

Privacy, transparent data usage, and robust governance are no longer compliance afterthoughts - they are front-line buying criteria. Customers and younger industry workers expect brands to handle data ethically and responsibly.

In 2026, the winning technology providers won't be the ones pitching science-fiction ideas. They will be the vendors who can show clear operational impact while proving exactly how customer data is safeguarded, where it goes, how it moves between connected systems, and where human control remains firmly in charge.

3. Robotics gets targeted: solving specific floor bottlenecks

The debate around service robotics has finally matured. We’ve moved past the novelty phase of asking whether robots will "take over" hospitality. Operators are now asking a much simpler question: where do they actually make sense in my venue?

Robotics adoption in 2026 is hyper-targeted:

• Running heavy food trays over long distances in large venues to save staff legs.

• Clearing used tableware back to the dish pit during peak rushes.

• Freeing up front-of-house teams to stay on the floor talking to guests and upselling.

If a robot doesn't fit the floor plan, support the team, and show a clear return on investment, operators aren't buying. Practical utility beats novelty every time. The same integration rule applies here too: automation works best when it fits naturally into the wider service workflow rather than operating as a novelty in isolation.

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4. Digital signage becomes essential operational infrastructure

While speculative tech like AR menus and holographic displays struggle to find real commercial footing, digital signage has quietly become essential venue infrastructure. Why? Because it solves immediate, costly operational headaches.

Static printed menus are expensive, slow to change, and rigid. Connected digital displays let operators:

• Update pricing, daily specials, and 86'd items instantly across multiple screens or sites.

• Display live allergen and dietary information direct from the kitchen database.

• Streamline order collection points by syncing directly with EPoS and Kitchen Display Systems (KDS).

When signage links directly into your operational workflow, it ceases to be a passive marketing screen and becomes a vital tool for driving speed of service. This is the wider pattern running through hospitality technology in 2026: the more effectively each component connects to the rest of the estate, the more useful it becomes.

5. Integration becomes the ultimate technology battleground

Most hospitality venues don't lack technology. They are drowning in disconnected point solutions: an EPoS from one provider, payment terminals from another, separate kiosk software, third-party delivery tablets, independent loyalty apps, and standalone stock spreadsheets.

This is why integration is more than another item on the 2026 trends list. It is the connective tissue that determines whether AI, automation, signage, payments, ordering and reporting actually work together in practice.

Running a venue with disconnected tech means constant friction, double-entry errors, and endless manual reconciliation late at night.

In 2026, integration is the real battlefield. The goal is a connected ecosystem:

• Orders from tills, self-service kiosks, or mobile apps flow straight to the kitchen screens without staff re-keying data.

• Payment totals sync to the EPoS instantly, eliminating manual entry mistakes.

• Live sales, inventory, and labour reporting roll into one single dashboard rather than five separate logins.

[LOLLY DATA: insert a verified example such as number of sites/devices connected through Lolly HQ, number of integrated Lolly products in a customer estate, or a customer example of consolidating previously disconnected technology.]

Before committing to any new tool in 2026, demand to know: does it talk to the rest of my estate in real-time, or am I buying another isolated data silo?

SEE LOLLY IN ACTION: Explore how Lolly connects EPoS, ordering, payments, kitchen workflows and reporting through one connected hospitality platform.

6. Cybersecurity moves to the front line of operations

As hospitality estates become fully digital and cloud-connected, cybersecurity isn't an abstract IT issue - it’s an urgent operational risk. Greater connectivity creates greater operational value, but it also makes clear ownership, controlled access and robust security across the whole estate essential.

A cyber breach or system outage on an EPoS network isn't just an inconvenience; it grinds service to a halt, kills revenue for the day, and damages customer trust instantly.

Operators must treat system security as part of basic procurement:

• Who has access to your network and transaction data?

• How seamlessly are security patches and updates pushed to connected hardware?

• What compliance standards (such as ISO certifications) does your vendor maintain?

• If a third-party integration fails or gets compromised, where does responsibility sit?

In a fully connected venue, software security is operational security.

7. Sustainability shifts from policy talk to bottom-line measurement

Sustainability has been on corporate agendas for years, but 2026 is about turning policy into hard operational metrics.

Technology plays a vital role by giving operators visibility over where resources are actually being wasted:

• Food Waste: Tracking prep waste against actual sales to adjust purchasing order points.

• Paperless Operations: Replacing paper kitchen tickets and receipts with digital KDS setups and e-receipts.

• Energy Management: Monitoring equipment usage patterns to trim utility overheads.

Crucially, responsible operators are also considering the environmental footprint of their technology suppliers. The focus in 2026 is choosing platforms that actively cut venue waste without running up unnecessary energy demands behind the scenes. As with the other trends, better measurement depends on connected data: sales, stock, waste and operational information are far more useful when they can be viewed together rather than in separate silos.

What this means for operators: The 2026 Rulebook

You don't need more tech. You need tech that works together and has a clear job to do.

The most successful hospitality businesses in 2026 won't be the ones chasing every new gadget. They will be the ones deploying reliable, connected tools that solve daily operational headaches, support floor staff, protect margins, and deliver a smooth customer experience.

The 2026 Hospitality Tech Buyer's Checklist

Before investing in any new system, put it through this 11-point stress test:

A useful rule of thumb: if a new tool solves one problem but creates another login, another manual hand-off or another data silo, question whether it is really moving the operation forward.

1. The Problem: What specific operational bottleneck does this solve?

2. Measurement: How will we measure ROI after 90 days?

3. Integration: Does it link natively into our existing EPoS, payments, and kitchen workflows?

4. Data Flow: What data moves between systems, and is it updated instantly?

5. Usability: Will front-of-house staff actually use this during a busy service?

6. Training: How fast can a new hire get up to speed on the system?

7. Scalability: Can this scale effortlessly if we open site number two, five, or ten?

8. Data Security: What customer data does it collect, and where is it stored?

9. Vendor Standards: What security credentials and support SLAs does the supplier provide?

10. Total Cost: What is the true cost of ownership (hardware, software, transaction fees, support)?

11. Proof: Can the vendor show this working in an environment just like ours?

Frequently Asked Questions

What are the biggest hospitality technology trends in 2026?

The major trends centre on practical ROI: outcome-focused AI, strict data governance, targeted floor robotics, integrated digital signage, unified platform integration, operational cybersecurity, and data-led sustainability measurement. The common thread is connectivity - technology needs to work as part of the wider operational estate, not as a collection of isolated tools.

How is AI actually being used in hospitality?

In 2026, AI is used for behind-the-scenes operational control: demand forecasting, automated stock management, dynamic pricing analysis, intelligent staff scheduling, and high-margin menu optimisation.

Is automation replacing hospitality staff?

No. Effective automation targets repetitive, back-of-house, or physical transport tasks. The goal is to remove administrative burdens so staff can spend more time engaging with guests and improving service quality.

Why is integration so critical for hospitality technology right now?

Running multiple disconnected systems leads to manual data entry, reconciliation errors, extra admin costs, and slow service. Integration connects EPoS, payments, kiosks, and kitchen management into one seamless data flow.

What should operators look for before buying new tech?

Focus on operational fit, real-time integration capabilities, staff ease-of-use, total cost of ownership, vendor security credentials, and clear proof of ROI in a similar venue setup.

How does technology help hospitality businesses become more sustainable?

By turning intuition into hard data. Integrated systems give operators clear visibility over stock usage, food waste patterns, paper consumption, and energy usage - allowing for smarter purchasing and less waste.

From Ambition to Impact

The challenge in 2026 isn't finding access to new technology. It’s choosing to adopt it with purpose.

Great hospitality technology should back up your staff, not complicate their jobs. It should connect your estate, not build more silos. Individual tools may solve individual problems, but the real operational gain comes when ordering, payments, kitchen workflows, reporting and data work together. And it should give you clear, actionable control over your operation.

For businesses that take that practical approach, 2026 is the year technology ambition turns into real operational impact.

Explore Lolly hospitality technology

Frequently Asked Questions

Can digital signage be customised for different catering events?

Yes, digital signage allows full customisation to match the theme or branding of each event. You can tailor visuals, messaging, branding and layouts to suit corporate events, or private parties easily and quickly.

Are robot waiters suitable for all types of restaurants?

Robot waiters are ideal for casual, fast-food, or high-tech themed restaurants. They can even be suitable for high-end restaurants where exceptional personal service is imperative, as the robot can assist with more mundance tasks to allow the human staff more time to engage with the guests.

Can digital signage integrate with kitchen management systems or EPoS systems?

Digital signage integrates seamlessly with both EPoS and kitchen management systems (KMS), keeping menus, promotions, and order status updatedin real time. Orders from tills, self service kiosks, or apps flow directly to the KMS and signage, ensuring accurate communication between staff and customers. Signage can also display allergen and dietary information for consistency and compliance. Platforms such as Lolly HQ act as the hub, connecting EPOS, KMS, and digital displays to streamline operations and elevate customer satisfaction.

in addition, live updates like “In Preparation” or “Ready to Collect” are available with the Lolly Click-&-Collect screens, which reduce wait times, prevent lost orders and minimise staff interruptions.

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Can Robot Waiters work in any dining environment?

Robot Waiters are designed to operate effectively in any dining environment with a level floor and sufficient aisle space for the robot to move around.

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