Lolly: "There Can Be No Room For Error"

Written by 
Chris Brown
18/10/2022
 | 
5
 min read
Lolly: "There Can Be No Room For Error"

Age Identification Software Automates the Process and Makes it Happen EVERY Time

It’s a fact that it is illegal to sell alcohol to minors[1]. Where retailers are caught selling to those under 18, they can be fined or worse still be stripped of their license[2]. Yet, in contrast, in 2018, 39% of 11-15-year-old English pupils who drank alcohol said they bought it[3].

Last month, Lolly, the hospitality technology specialist, launched LollyVerify – a facial recognition system, which helps hospitality providers automate the process of verifying a customer’s age.

Peter Moore, CEO at Lolly, comments: “These are alarming statistics, and hospitality providers should be doing everything in their power to avoid selling alcohol to minors. We launched LollyVerify because we know that the technology can help to automate what is often an arduous task, ensuring that the age is checked EVERY time.”

Built using an age estimation algorithm, the camera activates and reviews the age of the customer wishing to make the purchase. There is no picture taken, but instead, the software simply compares digital face markers to ascertain the age of the purchaser and prompts the server with a ‘please verify age’ message if they are potentially below the age required. The technology delivers consistency and objectivity every time.

Moore adds: “Since we launched our facial recognition tool, we have had a great deal of interest, as hospitality providers see the benefit in automating what can often be a slow process. We’re looking forward to demoing the tool at The Restaurant & Bar Tech Live event, where stand visitors will have the chance to verify their own ages – if they want to!”

*No picture is ever stored using this system
**The system is independently certified (ACCS 1:2020 Technical Requirements for Age Estimation Technologies)

[1] https://www.gov.uk/alcohol-young-people-law
[2] https://www.thetelegraphandargus.co.uk/news/23023147.town-centre-store-stripped-alcohol-licence-reports-under-age-sales/
[3] https://www.drinkaware.co.uk/research/research-and-evaluation-reports/consumption-underage-drinking-in-the-uk

Related Posts

See all posts
July 1, 2024

Election 2024 - Outline On Political Party Manifesto Details For UK Hospitality

This week the country will be heading to the polling booths to cast their votes in the General Election. The hospitality industry has fallen on difficult times over recent years - from the lasting effects of the Covid pandemic to the impact of the cost of living crisis. Those people running businesses across the sector will be looking for support and change under the newly formed Government– in order to help them forge a successful way forward.

Read more
June 30, 2024

Employee Spotlight - Sean Malone, Web Developer

Each month we take a closer look at one of Lolly's fantastic team members and find out more about how they help drive Lolly's success. This month the spotlight is on Web Developer, Sean Malone.

Read more